Heineken Experience + Amsterdam Canal Cruise

Step inside the original Heineken brewery, transformed into a museum in 1991, and trace the journey of a small Dutch brewery that grew into one of the world’s most iconic beer brands. Discover Dutch beer-drinking traditions, witness the brewing process up close, and enjoy the interactive exhibits that bring Heineken’s story to life. Afterward, embark on a scenic Amsterdam Canal Cruise and glide through the city’s UNESCO World Heritage-listed waterways. Admire the historic Keizersgracht, Prinsengracht, and Herengracht canals, lined with elegant 17th-century houses that reflect the grandeur of the Dutch Golden Age. Together, the Heineken Experience and canal cruise offer a perfect blend of culture, history, and leisure in the heart of the "Venice of the North."

• Savor the legendary Heineken brewery, tracing its origins from 1867 to its status as a global beer brand.
• Combine the Heineken Experience with a one-hour cruise through the canals of Amsterdam.
• Visit the canals that are listed as UNESCO World Heritage sites – Keizersgracht, Prinsengracht, and Herengracht.
• Immerse yourself in the traditions of Dutch beer and witness the brewing process in action.

Dutch Liquid History
For more than 30 years, visitors from around the world have enjoyed the self-guided tour of the historic Heineken brewery. Now, you can enhance the experience by combining the Heineken Experience with a 1-hour Amsterdam Canal Cruise — a cost-effective and seamless way to enjoy two of Amsterdam’s most iconic attractions in one unforgettable visit.

Stroll through the golden halls of the original brewery, then sit back and relax on a canal boat as you glide through Amsterdam’s UNESCO World Heritage-listed waterways — or do it the other way around. Few experiences capture the spirit of Amsterdam quite like cruising its canals with the memory of a perfectly chilled Heineken fresh in mind.

The home of a global beer icon
The Heineken Experience is a state-of-the-art, interactive journey through the historic brewery of one of the world’s most famous beer brands. Originally built in 1867, the impressive building was transformed into a museum and visitor centre in 1991, quickly becoming one of Amsterdam’s most popular attractions.

Informative, hands-on and full of flavour, the Heineken Experience takes you deep into Dutch beer culture. Discover traditional brewing methods, learn how Heineken is made, and explore the ingredients — including the distinctive nutty aroma of barley. Along the way, you’ll uncover how a small Dutch brewery grew into one of the world’s most recognisable premium beer brands.

Soak up the sights on an Amsterdam canal cruise
An Amsterdam canal cruise is the perfect complement to your brewery visit. During the relaxing hour-long journey, you’ll explore the canal belt of the ‘Venice of the North’, one of the city’s most celebrated highlights. With more than 100 kilometres of canals, it’s no surprise this historic network is protected as a UNESCO World Heritage Site.

Sail past the city’s three most famous canals — Keizersgracht, Prinsengracht and Herengracht — lined with elegant mansions built by wealthy spice merchants during the Dutch Golden Age. The experience is enhanced by an informative audio guide available in 19 languages, offering fascinating insights into Amsterdam’s rich history as you drift through its waterways.

Combine culture, history and refreshment with this classic Amsterdam experience.